Positioning & messaging
We interview your best customers and lost deals, then rewrite the story so buyers understand the category you actually compete in.
Taking Q3 engagements
Demand generation for companies with long sales cycles.
We build the positioning, content engine and outbound motion that gets technical B2B products in front of committees who take nine months to decide.
- B2B engagements delivered
- 48B2B engagements delivered
- Median pipeline lift
- 3.1xMedian pipeline lift
- Average partner experience
- 11 yrsAverage partner experience
Trusted by revenue teams at
NorthwindVerilynOstaraBrightpathCobalt RowHaldenMeyersonFairgroveNorthwindVerilynOstaraBrightpathCobalt RowHaldenMeyersonFairgrove
Services
Six disciplines, run as one system.
Most agencies sell one of these in isolation. Long-cycle B2B fails when they are disconnected, so we only work on the whole loop.
Content engine
A publishing cadence your team can sustain: pillar pages, technical deep-dives and sales collateral that share one argument.
Demand capture
Search, review sites and comparison pages tuned for buyers already looking. The cheapest pipeline you will ever build.
Outbound programmes
Account research, sequence design and a handoff process so SDRs stop guessing which accounts deserve a fifth touch.
Revenue reporting
Attribution your CFO will accept. One dashboard tying spend to opportunities, not to clicks and impressions.
Team enablement
We train your in-house marketers to run the machine, then step back. No permanent retainer dependency.
Selected work
Engagements, and what they moved.
6 case studies shown
IndustrialNorthwind SystemsRebuilt a category nobody was searching for
Northwind sold predictive maintenance into plants that called it something else entirely. We renamed the problem, not the product.
- Qualified demos
- +214%Qualified demos
- Cost per opportunity
- -38%Cost per opportunity
FintechVerilynFrom founder-led sales to a repeatable motion
Two founders were closing everything personally. We documented what they said, turned it into content, and let the funnel do the first three calls.
- Inbound pipeline
- 6.2xInbound pipeline
- Cycle shortened by
- 41 dCycle shortened by
HealthOstara ClinicalWinning committees with nine stakeholders
Procurement, clinical and IT all needed different proof. We built a page for each and let the champion forward the right one.
- Win rate on RFPs
- +87%Win rate on RFPs
- Enterprise logos added
- 12Enterprise logos added
SaaSBrightpathCapturing demand competitors were paying for
Their rivals bid on comparison keywords with no comparison content. We published the honest version and took the traffic.
- Organic trials
- +156%Organic trials
- Added ad spend
- €0Added ad spend
IndustrialHalden FreightOutbound that logistics buyers answered
Generic sequences were dying at open. We rebuilt them around lane-level data each prospect could verify in one glance.
- Reply rate
- 22%Reply rate
- Meetings booked
- 3.4xMeetings booked
FintechMeyerson CapitalReporting the CFO finally trusted
Marketing claimed 400 leads, finance saw 11 deals. We rebuilt attribution end to end and settled the argument with one dashboard.
- Spend attributed
- 100%Spend attributed
- Source of truth
- 1Source of truth
Process
Twelve weeks, then we get out of the way.
We are not interested in an open-ended retainer. The engagement has an end date and a deliverable your team can run without us.
- 1Weeks 1–2
Diagnostic
Customer interviews, lost-deal calls, funnel audit and a competitive teardown. You get the findings whether or not we continue.
- 2Weeks 3–4
Strategy
Positioning, messaging hierarchy, channel plan and the metric we will be judged on. Signed off before anything gets built.
- 3Weeks 5–10
Build
Site, content engine, sequences and reporting shipped in fortnightly increments. You review live work, never slide decks.
- 4Weeks 11–12
Handover
We train your team on the system, document every process, and hand over the accounts. Ninety days of advisory follows.
Insights
All articlesWhat we have learned, written down.
Positioning12 Mar · 9 minYour category is whatever your buyer already calls it
Inventing a category is expensive. Renaming the problem your buyer already complains about is nearly free.
Read article
Attribution27 Feb · 12 minWhy first-touch attribution ruins long sales cycles
When the cycle runs eleven months, the first touch is noise. Here is the model we use with finance instead.
Read article
Content09 Feb · 7 minThe comparison page your competitors are too proud to write
Buyers will find the comparison somewhere. It may as well be on your domain, and it may as well be honest.
Read article
About
Four people who used to sit on your side of the table.
Atlas exists because we spent a decade in-house watching agencies deliver strategy decks that nobody could execute. Every one of us has carried a revenue number.
So we work the way we wished our agencies had: fixed scope, fixed end date, everything documented, and your team trained to run it once we leave. If a retainer would serve us better than you, we will say so.
Ruth AdeyemiPartner, strategy
Jonas WeissPartner, demand
Clara BenedettiHead of content
Owen PryceAnalytics lead
Book a call
Three steps, no discovery form.
- 1Engagement
- 2Time
- 3Details